3 Ways To Measure Marketing Success
Published 14. 01. 2021Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...
Marketing Performance Measurement: 25 KPIs to Get You Through the Holidays
Published 23. 12. 2020Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...
8 Retail Marketing Trends to Consider in 2022
Published 9. 12. 2020In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...
5 Factors To Consider When Selecting A Marketing Performance Tool
Published 24. 11. 2020Ask a marketer if their brand’s image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...
4 Important KPIs to Measure Holiday Marketing Performance
Published 17. 11. 2020The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...
Can Data Privacy and Data-Driven Marketing Coexist?
Published 14. 09. 2020In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...
Tackling Data Privacy and Digital Marketing Concerns
Published 14. 08. 2020Consumers are becoming increasingly aware – and increasingly uncomfortable – about data collection in their day-to-day lives. In fact, chances are...
How Better Accountability in Marketing Leads to Better Insights
Published 10. 08. 2020For years, many businesses have operated on a slightly modified version of “business as usual.” CMOs may have been demanding data to prove the...
The Importance of Flexibility in Marketing Analytics
Published 22. 07. 2020Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...
