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With the predicted recession looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...

A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...

New York, NY (August 9, 2022) – Marketing Evolution, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...

Google recently announced it will once again delay its goal to sunset cookies from 2023 to sometime in 2024. For many in the advertising industry...

We all know how it goes. After the indulgence of the holidays comes the New Year’s resolutions, the new workout clothes, and the new (or once again...

If you're reading this, you've probably already noticed things look a bit different around here. We've spent the better part of a year taking stock...

Anyone in marketing understands that having a strong or well-known brand is a huge asset when it comes to driving sales and growing a business....

Marketing today is so fast-paced that it can be difficult to identify which campaigns are driving ROI, which aren’t, and which you should develop to...

In spite of increased adoption, many organizations are struggling to properly leverage commercial analytics. Their strategy is marred by a difficulty...